Founded by Koichiro Onitsuka in 1949, ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body.” Balancing style with design innovation, the Japanese brand is renowned for its proprietary sneaker technologies, such as Gel, FlyteFoam and Duomax. Today, iconic ASICS silhouettes serve as blank canvases for creative partners, from the Gel Lyte 3 to the Gel Kayano.