William J. Riley founded New Balance in Boston in 1906, initially specializing in arch supports. Renowned globally for its heritage-inspired running sneakers, the brand experienced a cultural reawakening in the 2010s due to a renewed appreciation for “dad shoe” aesthetics. Today, New Balance’s product catalog captures a duality of sportswear and lifestyle, spanning sneakers, apparel and accessories. Discover the past, present and future of New Balance including the 9060 'Triple Black,' 2002R Protection Pack 'Phantom' and the Bricks & Wood x 9060 'Nothing Changed but the Address.'

The most recognizable feature of the Air Jordan 1 is the Nike Swoosh logo on the side of the shoe. Additionally, the perforated toebox provides ventilation and helps keep the foot dry and cool during activity. These design elements, combined with the shoe's durability and high-quality materials have become an inspiration for subsequent models like the Air Jordan 2.

The Air Jordan 1 quickly became a cultural icon, transcending its original purpose as a basketball shoe. The popularity of this shoe was fueled by its connection to MJ's electrifying on-court performances and by its appearance in popular culture. Over the years, this sneaker 1 also had many notable collaborations and special editions. Some of the most famous collaborations include Jordan 1 Retro High Off-White University Blue and Jordan 1 Retro High OG SP Travis Scott Mocha. These collaborations have helped to keep the Air Jordan 1 fresh and relevant, and they have also added to the shoe's allure and prestige.

When it comes to pairing Air Jordan 1 sneakers, there are a variety of options depending on personal style and occasion. For a casual, everyday look, a pair of Air Jordan 1s can be paired with jeans or joggers and a simple tee or hoodie from the Air Jordan apparel collection.